Wednesday, 13 April, 2011

Lady Gaga Desifies 'Born This Way'

Not too long ago she talked to Bollywood babe Priyanka Chopra about her desires to visit India. Now pop princess Lady Gaga has gone Desi by teaming up with Desi Hits! and famous Bollywood music composers Salim-Sulaiman. Today Lady Gaga released a Bollywood-inspired remix of her hit single "Born This Way," produced by Salim and Sulaiman. Leaving no Desi behind, Lady Gaga has also released an urban Desi version of the #1 selling track, targeting the UK South Asian (Desi) market. Created and produced by Culture Shock, this version of "Born This Way" fuses Bhangra with elements of Dub step and features both Lomaticc and Sunny Brown's vocals. Last year Culture Shock produced Urban Desi remixes for Rihanna and Sean Paul.

Lady Gaga's manger, Troy Carter, tells DH!, "We collaborated with Indian music producers from across the globe to show our respect and appreciation for our Desi fans and the music community. We're looking forward to more Desi collaborations in the near future." Salim and Sulaiman made a name for themselves by producing hit tracks for films such as Fashion and Rab ni Bana Di Jodi.
Sulaiman says of this remix, "When we started working on "Born This Way" there was a feeling of excitement and a bit of nervousness. This was the no. 1 track in 23 countries and to remix it and give it an Indian touch was something that we were very conscious about. The sitar was the instrument of choice for us when it came to creating a melodic riff. Of course there was the dholak and the dhol that always create the atmosphere of party and euphoria, but what really rocked it all was Salim's voice to add that Indian flavor."

The Culture Shock Trio reveals that this was no easy task. Lomaticc says that he thought to himself, "how do we strip down a global smash to its bare properties and rebuild it Culture Shock style?" Sunny Brown, whose job in the group was to give it a Punjabi flavor, says of the remix, "the song when you listen to it is epic! Very gospel! Bigger than life, how do I incorporate the Punjabi flavor to a choir song?"
It all obviously worked out and Baba Kahn from Culture Shock says, "in the end we decided to stay true to our fans. True to our sound and hope for the best. We're giving you a Culture Shock track that pushed us beyond our limits and hopefully took our fans on a different journey." This is the first step Lady Gaga has taken to break into the Indian market, and what a hot way to do it!

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