Tuesday, 26 October, 2010
Indian mega-star snapped up by Etihad Airways
One of India's most famous actresses, Katrina Kaif, has been snapped up by Etihad Airways as the airline's new brand ambassador.
Kaif will work with Etihad Airways on a series of initiatives to promote the airline across India and around the world, including addressing Indian communities in key markets such as the UAE, the United States and the United Kingdom.
Kaif has already filmed an internet video for Etihad dancing in the airline’s First class lounge in Abu Dhabi, directed by award-winning Indian film director and choreographer, Farah Khan. The video, which has been distributed online across YouTube and various social networking sites, will be used to promote the partnership between Katrina and Etihad Airways throughout the campaign.
Peter Baumgartner, Etihad Airways’ chief commercial officer, said: “Katrina represents the best of Indian cinema. By challenging the industry as a highly talented newcomer, she has successfully reached the top of her field in a very short period of time. These values ideally match Etihad’s own ambition to be the best airline in the world.”
Kaif added: “Since they first started flying, Etihad Airways has succeeded in becoming one of the biggest names in the airline industry. I have always loved flying with Etihad and I am extremely honoured to work closely with the world’s leading airline.”